Science or show business
نویسندگان
چکیده
منابع مشابه
Business and Science
economic evaluation models. According to the authors, traditional approaches to assessing investment opportunities fall short in the pharmaceutical industry. At a time when the healthcare industry is placing increasing emphasis on licensing as a core strategy this book provides a firm understanding of the way in which products and businesses can be valued at all stages of their development, whi...
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ژورنال
عنوان ژورنال: British Journal of Sports Medicine
سال: 1999
ISSN: 0306-3674
DOI: 10.1136/bjsm.33.3.147